Work Experience
Copywriter III
Pollinate Marketing LLC
August 2021- Present
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Concept holistic brand campaigns, including long- and short-form video, social media, OOH, and digital placements
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Present and sell in campaign concepts to clients
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Review and edit copy for all campaigns and ad hoc requests
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Collaborate with graphic designers, media, and video production teams
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Maintain and develop client relationships
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Refine and advise on brand voice
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Direct voiceover recordings
US Copywriter
Dr. Martens AirWair
October 2019- August 2021
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Curated and developed US brand voice
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Created US Digital Marketing copy: emails, webpage banners, landing page content
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Created US Social Media copy: Instagram, Twitter, Facebook
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Regionalized global brand copy
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Developed brand statements on relevant social issues
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Reviewed third-party content to ensure brand cohesion
US Social Media Coordinator
Dr. Martens AirWair
March 2020 - August 2021
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Launched US Instagram (@drmartensusa)
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Curated US Instagram content and calendar
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Drove and maintained follower engagement (12.79% engagement rate compared to fashion industry standard of .60%)
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Developed and executed follower acquisition plans (57k followers gained in first year)
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Managed US Instagram community interactions
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Produced weekly progress reports
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Researched and utilized digital technology trends
Customer Service Representative
Dr. Martens AirWair
October 2017 - March 2020
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Responded to email and phone inquiries
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Used digital inventory systems (D365, JBA)
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Maintained up-to-date product knowledge
Customer Service Representative
Salt & Straw
December 2016 - September 2017
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Scooped ice cream
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Developed one buff arm
Other Skills
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Avid internet culture consumer
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Professional improviser and improv instructor
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Basic photoshop skills
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Basic audio editing skills
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Really good at predicting who is calling before I even look at the phone screen.