First tech federal
credit union
It's a credit union for tech workers! I learned a lot about finance, and learned there was a lot I didn't know about finance. And they let us make memes, as long as they were branded.
Brand Campaign 2024: What the B**k?
First Tech asked us to push the envelope with this one, and we delivered. While the final campaign was ultimately re-worked beyond recognition in-house, this R1 was cathartic just to create.
Our proposed activation: the Snack Union. A vending machine that works like a credit union, putting profits towards making the experience better for anyone who uses its services. Complete with manifesto.
Copy/Concept: Me
Design/Concept: Laura Wilusz, Gage Murrey
Social Media
And yeah okay, we made some educational content, too.
Copy/Concept: Me
Design/Concept: Laura Wilusz, Gage Murrey
Student Loan Refinancing 2021
I love a good metaphor. And that actor really let us shave a stripe into the back of his head.
Copy/Concept: Me
Video Direction/Concept: Josh Lunden
Art Direction: Bob Vandehey